Like the Rio de Janeiro Carnival in Brazil and the Munich Oktoberfest in Germany, Naadam festival is the largest and the most popular celebration of Mongolia. Due to its exoticness and significance, its international audience is increasing year by year. During the three-day lasting festival, tournament of three traditional Mongolian sports - wrestling, horse racing and archery - take place. Opening ceremony of the festival is the highlight with the performance of dozens of various artists and shows. Almost everyone dresses in their beautiful traditional outfit called "dell", made in rich colors.
Although the major event takes place in Ulanbator, every province and village celebrates Naadam festival in their adopted way.